the blog
friendship maintenance,
one roast at a time.
Field notes on group chats, flaky friends, gym-skippers, and the art of the affectionate callout. Long-form for people who like the format too much to keep it to themselves.
#anonymous cards#what is#etiquette
Anonymous friend cards, explained — what they are and why you'd send one
An anonymous card is the most affectionate way to call out a friend's small annoying habit. Here's the format, the etiquette, and why it works.
May 2, 2026·~5 min read
#group chats#archetypes#friendship
The 14 group-chat archetypes (and which one you secretly are)
Every group chat has the same 14 personalities. Find yourself, find the one who needs to be served, send the card.
April 29, 2026·~5 min read
#flaky friends#friendship#communication
How to call out a flaky friend without starting drama
Your friend cancels every time. You're tired. Here's how to address it lovingly — without the awkward sit-down conversation.
April 22, 2026·~5 min read
#design#format#callout culture
The art of the callout card: why a beautifully designed accusation always lands
Why does a card make a roast hit harder than a text? It's the format. Here's the design language and what each element does to the joke.
April 15, 2026·~5 min read
page 2 of 2 · 9 posts